Toyota's Giant Flowers on Tour

Toyota Giant Flowers on Tour

Los Angeles artists and Toyota have teamed up to work on a functional art project. They have designed large, colourful flowers that provide free Wi-Fi and power outlets in public places.

Along with the creation of this flower, a new company called Poetic Kinetics has been created, with the help of Patrick Shearn and Cynthia Washburn. The flowers and the principles of the new company are on display at San Francisco’s Yerba Buena Gardens.

The bright colours of the flowers attract users during the day, and LEDS lights draw attention at night. The flowers have been going on tour around the country, with executive communications director for Saatchi and Saatchi, Toyota’s ad agency on the project, John Lisko, saying that they have been to New York, Chicago, Seattle, and will soon be going to Los Angeles.

The flowers also serve the purpose of conveying the theme of Toyota’s new Prius: Harmony between man, nature and machine.

[Via: CNET]

Toyota's Giant Flowers on Tour was last modified: September 24th, 2009 by admin
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