Cutting out the middleman!
How to instantly get 30% more value on your flowers!
We’ve all been there. You order a dozen roses to find that on delivery your beloved only has 9. Why?
Ordering from a middleman instantly reduces your value for money. Most middlemen charge between 20-25%. And then the florist he calls takes between 5-10%. That’s an average of a whopping 30% just for taking your order and calling a florist himself.
You’re paying for the brand name. You’re talking to people that hardly see flowers in their day to day life. You’re talking to people who may have never even seen a bouquet being made. Calling a middleman is like buying a raffle ticket – sometimes you win and sometimes you lose. And unfortunately these days, it’s most often lose.
We try to be as transparent as possible. We charge you a delivery fee on top of your order. This is calculated by the distance it takes to travel to your destination: it’s not a set fee where sometimes you’re paying too much and other times you’re paying too little (and therefore the fee gets taken out your flowers!). The prices you pay for delivery to London is for hand delivery, by our own drivers. The price you pay for UK deliveries is what we pay to our courier. All of the flowers we deliver come straight from our studio to your recipients home.
So when you order a £100 bouquet from a middle man, he’ll take 25% of that immediately. Then the florist takes a 5% cut. Suddenly you’re £100 bouquet is only worth £70. Oh, and then there’s the hidden delivery cost, which is probably between £5-£10.
Many florists working with the middlemen end up feeling ripped off. They’ve only gotten 5% from your order, while the big boys have gotten 25% just for calling them. That 5% in their total orders often doesn’t add up to enough to pay the bills. And that’s why you’ll get 9 roses instead of 12.
Related posts:
- Free Christmas Tree Delivery in London
- Some Tips to Follow on Wedding Flower Arrangements
- Reasons to send Flowers
