Annual Re:fresh awards 2009

Posted on May 28, 2009 with 1 Comment

The annual re:fresh awards ceremony will be held tonight at the London Marriott! As you may or may not of heard, we’re one of three finalists for the Retail Florist of the Year award! All of us here are extremely excited, regardless of a win or lose! Though we firmly believe we should win, of course! Here’s why.

Based in a warehouse in Camberwell, we offer designs to our customers for an incredible value for money. Our passion for floristry has allowed us to truly push forwards and become an appreciated part of the florist industry in London.

Flowers24Hours.co.uk is the company that paved the way for all UK based internet florists today as the first automated same-day flower delivery replicating an offline shop in an online environment. Company founder and florist Todd Todic discovered a massive gap in the market in 2001 and utilized new technology to aid his quest of supplying flowers to London. Promoting solely through SEO marketing, we were quickly one of the top search results for a large variety of keywords.

The beauty of our service lies in the absolute efficiency of our service. Mr. Todic developed a hi-tech web-solution to resolve the error of human mistakes that can be made with vast paper based orders whilst tackling the emerging issue of carbon reductions. This solution extends into our delivery software which optimizes drivers’ routes for the day. This, alongside keeping our vans serviced to mint condition, allows us to reduce our carbon emissions significantly whilst keeping optimum efficiency. This software also extends to our customer service, where customers can track their orders online and see exactly when the driver delivers their item, and if it was left with a neighbour, which neighbour it was left with.

Whilst we were delivering many bouquets and vase arrangements as gifts, Todd realised that this website wasn’t generating enough interest for weddings, events and corporate flowers. This was due to the fact Flowers24Hours.co.uk didn’t match the target market of this audience. Mr. Todic then launched Todich Floral Design, a website designed to cater precisely for this audiences needs. Unlike Flowers24Hours.co.uk, it does not do same day or next day gifts for the general public, only events; weddings; restaurants; hotels and corporate. This allows us to cater for both markets separately and successfully. We now have an extensive range of corporate clients as well as many satisfied flower loving customers.

We provide a valuable and efficient service to our customers at a fantastic value for money. We target our audience carefully to ensure our channels of communication are comfortable for our separate target markets. We consider the environment fully and utilize technology aptly to aid us in our service.